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RECENT PROJECTS

As a member of the Communications team at National Geographic, I developed integrated and proactive strategies to increase awareness of the brand’s programmatic priorities and led day-to-day publicity across National Geographic Society initiatives.

Below, please find a few of my recent project highlights.

In 2019, I oversaw marketing and communications for an all-female expedition to the Ganges River in India and Bangladesh to study plastic waste. This included:

Collaboration with digital team to build a new webpage to showcase the team and the goals of the expedition.
Press outreach garnering more than 100 media articles in outlets including The Guardian, The New Indian Express, Hindustan Times and the United News of Bangladesh.

In 2019, I also led marketing and communications efforts for a global innovation challenge to identify alternatives to single-use plastic. I helped raise awareness of and recruited nearly double our goal of applicants for the challenge using a combination of earned, owned and paid media strategies, including:

Developed a toolkit of marketing and communications materials that I distributed to key partners around the world.
Press outreach garnering more than 60 media articles in outlets including The Washington Post.
Successful announcement of 24 finalists in the challenge.

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From 2016-2019, I had the priviledge of managing communications and publicity for the National Geographic Photo Ark. This included:

Pitching media articles to profile the project, including securing a CBS 60 Minutes feature on the project that reached 11.7 million viewers.
As a result of the 60 Minutes segment, National Geographic saw huge impact, including selling 11,000 copies of the National Geographic Photo Ark book the week following the segment.
This sales volume made the National Geographic Photo Ark book the top book on Amazon.com and the number two bestselling nature book of 2018.

In 2018, I developed and executed the external communications strategy for a USD $1 million partnership between National Geographic and Microsoft. Results included:

Engaging our partners and a PR agency to help drive media and influencer outreach, garnering 65 media articles across three continents in outlets including Venturebeat.
The social media coverage reached a potential audience of 11.8 million, including Tweets from key influencers and executive-level stakeholders.
This strategy expanded the positive perception of both Microsoft and National Geographic by highlighting their commitment to building a more sustainable future